Hausa films continue to make strides internationally, with several notable successes in recent months. The excitement surrounding the recognition of Hausa films, particularly in Saudi Arabia, has sparked celebrations among those following the Kannywood industry. This momentum coincides with the announcement of the selection of a Hausa film, Mai Martaba, to represent Nigeria in the prestigious 97th Academy Awards (Oscars) in the United States. Additionally, Mai Martaba is also competing in the Septimius Awards in Amsterdam, Netherlands, which will be screened before the awards ceremony.
While the recent international exposure of Hausa films has raised spirits within the industry, questions persist about why more Hausa films are not showcased globally, despite the widespread popularity of the language. BBC News compiled a list of five Hausa films that have made it to international screens, discussing the significance of this development:
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Jalil Premiered on March 22, 2020, at Plaza Theatre, Atlanta, USA, Jalil tells the story of a couple whose son, Jalil, needs an urgent heart surgery. The film showcases the struggles of the family, including a kidnapping for ransom. Jalil was produced by Noless Studios and directed by Leslie Dapwatda.
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Nanjala A star-studded film featuring actors from both southern and northern Nigeria, Nanjala includes notable performances by Enyinna Nwigwe, Nancy Isime, Segun Arinze, Sola Sobowale, Ali Nuhu, and Rabiu Rikadawa. It was screened in Turkey and the US before its release in Nigeria. Directed by Ali Nuhu and produced by Kabiru Jammaje and Abubakar Bashir Maishadda, it explores significant social issues through the eyes of a journalist.
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Mamah This film caught attention when it was screened in Saudi Arabia on December 9, 2024, at the Red Sea Culture Square. Produced by Abdul Amart Maikwashewa and Rahama Sadau, and directed by Toka Mcbaror, Mamah has become a highlight of Hausa cinema internationally.
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Mai Martaba Selected for the Oscars 2025, Mai Martaba gained recognition for representing Nigeria in the global film industry. Set in Katsina State, the film depicts African trade history. It is directed by Prince Daniel and produced by him as well. The Oscars screening is slated for March 2, 2025.
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Kakah A film about the town of Duma, Kakah addresses challenges like kidnapping and banditry. The film's lead actress, Kakah, returns to her village from the city, aiming to change her community's fate. It won Best Costume at the TAFF 2024 awards in the USA, marking its international success.
Despite this progress, experts like Habibu Maaruf Abdu recognize that challenges remain. While the global recognition of Hausa films is a major achievement, issues like limited distribution networks, reliance on video and CD sales in local markets, and a lack of proper funding for international marketing have hindered the full potential of the industry. Abdu emphasizes the need for Kannywood filmmakers to focus on more meaningful and original stories that appeal to wider audiences, not just local Hausa-speaking viewers. He also urges for improved distribution channels beyond TV and YouTube to ensure the global success of Hausa films.
The growing recognition of Hausa films internationally highlights the increasing acceptance and interest in African cinema. However, there is still much work to be done to further develop the industry and ensure its sustained presence on the global stage.